NoonFay reimagined how NYHC conveyed its message of in-home care. We delved into NYHC’s home healthcare services’ target audience,  considering the needs of patients and their families, and the evolving healthcare landscape, pinpointing opportunities to strengthen their brand voice. We rebranded New York Health Care- Home Care Service and designed a completely new brand identity for them, spanning from business cards and stationary design to banner templates, bill board designs, brochures, flyers and social media. We also provided a strategy that improved their outreach dramatically.

Even a trusted name like NYHC, can benefit from a refresh. That’s where we came in.

• A Touch of Home with Identity: We crafted a logo that exuded trust, care, and a sense of home – warm, inviting, and instantly recognizable. Think comforting imagery like houses or hearts, a color palette that evoked comfort and security, and fonts that radiated professionalism.
• Marketing Materials Metamorphosis: Brochures, website, social media – we wove NYHC’s story of in-home care across every touchpoint. Imagine patient testimonials and warm imagery in brochures, a user-friendly website that streamlined communication for both patients and families, and social media that fostered connections with the community, highlighting the benefits of in-home care.
• Becoming a Beacon of Home-Based Care: Billboards and banners transformed! We created visuals that spoke to the human side of in-home healthcare, making NYHC a beacon of trust, support, and familiarity.

The result? A home healthcare provider with a renewed presence in the community. We didn’t just design a new look, we strengthened NYHC’s connection to the people they serve. Imagine an influx of patient inquiries, a website brimming with appointment requests, and a reputation for exceptional, in-home care that soared. That’s the power of NoonFay’s strategic rebranding.