At UAE based Abaya Studios we believe that wearing an abaya could be just as empowering as a business suit. Abaya studios brings dozens of cuts and sleek designs to make women in abayas feel powerful and gorgeous. From various flowing traditional cuts to coat designs, Abaya studios covers the needs of all sorts of women. At Abaya studios we know that one size and one look does not fit all. Abayas do not reflect a lack of expression rather can be embodiment of personality as well. Abaya Studios opened in 2015 and has become favourite of women across UAE since.

NoonFay creatives made Abaya studios a brand Identity that reflected this vision. It reimagined the traditional black colour of an abaya as something modern, bold and beautiful. This identity was reflected in a storefront signage, product tags, visiting cards, and a mood Board. Everything followed the chic black and grey theme of the brand. The signage had a sleek silver font on matte black. Noonfay advised the décor team to follow the black and silver modernist theme too. So the front doors under signage were black with matte silver handles. The idea was to associate Abaya studios with luxury. The visiting cards used matte card with embossed brand name. The product tags gave more variety by alternating white on black with black on white, while retaining the luxurious feel by using handmade card and grey thread.